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You are a guy who is always in a serious relationship. You are a guy who hasn’t dated in years. Or maybe you’re a guy who has never been successful with women. Whatever your situation, there are some common dating rules to follow when venturing into the dating jungle.

These conventions even the playing field, preparing you for success while protected your emotions. Women are trained from day one in the art of dating warfare. They have a physical and emotional arsenal that you may never hope to match. But you won’t be outgunned if you properly prepare for the battle.

1. Look your best. Get some decent clothes and shoes. Women always look at your shoes, even if you last checked your Nikes in 1996. Get clothes that fit you, suit you and are contemporary. Don’t just buy one outfit, sort out your entire wardrobe. Buy a nice tailored suit, there is no excuse not to. If you can’t take care of yourself, how are you going to take care of her?

2. Sort out your hygiene and styling. Go down to the barbers and clean up your hair, getting it styled if possible. If you don’t have much hair, still get down to the salon, maybe get your head shaved. Or just get a regular shave, a professional shave will leave your face looking and feeling great. Then it is off to the shops with you for good quality cologne and a grooming kit. Men are so often criticized for smelling bad. Get into a regular showering routine so you will always smell fresh and clean. Women appreciate it.

3. Sort out your job if you have one. Women want a man who has some ambition in life. Coasting along as a skateboard instructor is generally not going to win you a real catch (though I’d give it a go, I love skateboarding). Any job is better than none, but knuckle down and sort out some direction in your life. If possible try and look like you have something of a career.

If you have a manual job, at least have some plans to work for yourself, and if you already do, then you are on the right track. But know what you are about work wise and have some idea of your future plans because women will ask questions about your prospects. Even if they pretend it isn’t important, it is.

4. Be in the know. Make sure you are up to date with current affairs, watch the news and read quality papers. Women do not appreciate stupidity, and laziness is no excuse for sounding dumb. Current affairs are important in showing you know all about the world we live in. If you travel a lot then this will help tremendously. If you don’t, make plans to travel and tell her about it. Proving you are willing and able to plan vacations is essential in the grand scheme of things.

5. Do not extol the virtues of drinking in the bar 5 nights a week. This will never win any fair princess’s heart. If you spend all your time boozing with the boys, it’s time to take a step back and pick up some more productive habits. Taking your lady for a drink is fine, especially if you take her to get cocktails at a nice lounge, but give them the impression that you live there will get you absolutely nowhere fast.

6. Keep your super fan status in check. If you love your sports and enjoying watch the game with your buddies, fine. If sport is a religion and you have your favorite player’s number tattooed on your back, you may have a problem. If you are serious about dating, rattling off baseball stats, ranting about unfair umpires and constantly check the score will put them off in record time. To the uninitiated, sports are completely boring, and many women interpret the obsession as a total lack of thought, creativity or inspiration. Millions of girls love sports too, and rooting for the same team is great, but don’t make your passion into a one-sided one.

9. Never expect sex on a first date. If all you are after is sex, you have come to the wrong place for reading material. If you are looking for the girl of your dreams, there is nothing sexier than a patient man. You are easily capable of waiting for the right woman.

10. Read up on manners, courtesy and chivalry. A woman likes being treated with respect. Lose the coarse language, the swear words, the rudeness and the laziness. Know how to eat in a top restaurant. Know about fashion, jewelry and flowers. Know how to hold a door open for a woman, let her go first and help her with her seat. Listen to what she says but have opinions of your own too. Show her respect and manners at every step and you’ll be on the right path.

11. Start listening and stop talking. Keep your date interested but don’t turn into a one-man circus. She will bore of you quickly because she wants to talk about herself too. Listen to things she tells you about her and remember them. Women love to chat so you need to learn to listen to her. Remembering things she told you will impress her even more.

12. Give up smoking. Now.

13. Learn to dance even if you have two left feet. Women love to dance and it puts you two in close contact. It is also romantic and sexy. You can be the world’s worst dancer, I don’t care. But if you stay seated when she is on that dance floor you may as well not exist. Try joining salsa and ballroom classes. You don’t need to be Travolta but you should have an idea of the basics of rhythm. Get started today.